The problem
Your data is fragmented. That's costing you.
Scattered records, siloed tools, and zero visibility into who your customer actually is.
Duplicate records waste budget
The same customer reached three times across platforms. Wasted spend, diluted messaging, burned relationships.
Insight lag kills decisions
By the time your data team builds the query, the moment has passed. Your competitors already moved.
Your data works for their platforms
Every query you run on someone else's tools trains their models with your intelligence. You're building their moat, not yours.
The Helm method
From data warehouse to decision engine.
Five inputs. One Intelligence Core. Unlimited decisions.
The platform
Everything in command. Nothing left behind.
Everything you need to ingest, unify, and activate - purpose-built to work together.
Data Health
Real-time health scores across your data ecosystem. Surface and fix problems before they spread.
Audience Builder
Build segments visually by demographics, behavior, and propensity scores. Export to any destination in seconds.
Data Marketplace
Enrichment partners accessible directly in the platform. Better data, one click away.
Prescriptive Analytics
Helm tells you what to do next. Predictive models, propensity scores, and AI-ready structure built in.
Identity Resolution
Unify fragmented records into single, household-level profiles. Know exactly how many real customers you have.
Sequences
Push audiences to ad platforms, email tools, and CRMs automatically. Always in sync.
Intelligence Core
Resolution, scoring, enrichment, and AI-ready structuring - all in one engine that learns with every customer.
Sovereign Infrastructure
Private, distributed compute. No third-party cloud. No AI training on your data. Full control.
Agent First
Built for the era of autonomous AI. Your data is structured, contextual, and ready for agents from day one - not retrofitted later.
Sovereign Infrastructure
Built to protect what you've built.
Most platforms store your data in their cloud. Train their models on your knowledge. Change their policies without your vote.
Helm is built differently. Your data lives on infrastructure you own - and what your data teaches stays yours alone. No extraction. No training. No surrender.
- -Private data center network - owned compute and storage
- -Your 1st-party data never trains a third-party model
- -Access governed by your rules, not a vendor's policy
- -Your models and agents run inside your perimeter - not a vendor's API
- -What your data learns compounds inside your fortress
Agentic & headless
Use it. Or let your agents use it.
One Intelligence Core, two front doors. A screen for your team. A headless interface for your agents - call it directly, or ask in plain language and every layer answers, entirely inside your perimeter.
For your team
Log in · click · activate
Marketers and RevOps build and ship audiences in the dashboard - visually, no SQL, no waiting on a data team.
For your agents
Query · headless · sovereign
Your agents call the same resolved data through a headless API. No dashboard, no export - just permissioned, audited access from inside your perimeter.
The closed loop
One prompt. Every layer answers.
Ask in plain language. Helm leads - the network responds. Agents calling agents, inside the perimeter.
Answered in 0.3s -generated inside the perimeter.
◇ Two front doors · one Intelligence Core - the spine every agent queries.
A screen for your people. An interface for your agents. The same sovereign data underneath. Most incumbents bolt this on. Helm was built for it.
Why Helm
The gap in the market. We built into it.
Enterprise CDPs require teams and months. Point solutions create their own complexity. Helm gives you both power and accessibility.
| Enterprise CDPs | Point Solutions | Helm | |
|---|---|---|---|
| Time to value | Months | Weeks per tool | ✓Minutes |
| Technical requirement | Data engineering team | Varies by tool | ✓Business users |
| Identity resolution | Complex setup | ✕ | ✓Automatic |
| Data enrichment | Separate vendor | Separate vendor | ✓Built-in marketplace |
| Data sovereignty | ✕ | ✕ | ✓Private infrastructure |
| Built for AI agents | Bolted-on AI features | ✕ | ✓Agent-first architecture |
| Access & interface | Dashboard only | Dashboard only | ✓Dashboard + headless API & MCP |
| Data health | Pipe it, don't fix it | ✕ | ✓Scored & improved |
| Intelligence layer | Bolt-on analytics | ✕ | ✓Native & prescriptive |
Enterprise CDPs run $100K+/year. Point solutions stack to $5–50K across tools. Helm starts at accessible tiers.
What we saw
Every growth team we talked to was stuck in the same place: either hostage to a six-figure CDP contract, or duct-taping point tools around a warehouse their engineers couldn't prioritize. The work that mattered never got done.
What we refuse
Your data should not live on someone else's cloud. Your models should not train theirs. The pattern of renting your own intelligence back from a vendor is over - and we're not willing to build on top of it.
Who it's for
Teams that want to move fast without giving up ownership. Operators who know the next decade of marketing runs on agents, and don't want to spend the next year re-platforming to get there.
What comes next
Helm is onboarding launch partners now. The teams we work with early will shape the roadmap, lock in pricing, and build on a foundation that won't need replacing when the agent era fully arrives.
Why Helm exists
Built on conviction, not convention.
Reference deployment
A 200-person ecommerce team, live on Helm in under a week.
Stuck between a warehouse engineering won't prioritize and a CDP quote that runs six figures. Every audience waits a sprint.
With Helm
- All sources connected in a single session
- Identities resolved automatically, data health scored
- Marketers build and activate audiences without a ticket
- Agents built next month run on the same clean foundation
Frequently Asked Questions
Everything you need to know.
Quick answers about how Helm connects your data, resolves identities, and activates audiences - without the usual complexity.